Like Malée, Chika’s remains committed to giving back to the communities that inspired the products. In 2019 it launched Snacks4Change partnership with World Vision which supports girls through education. CHIKA’S donates 1 penny from every bag to the cause and aims to educate 30,000 girls by 2025.
Founded by Chika Russell, Chika’s is a journey through her childhood favourite snacks. A celebration of African food and the women who made these snacks popular.
Want to learn more about Chika and her entrepreneurial journey? We sat with Chika and asked her a few questions.
What we love about Chika’s?

My entirely family are self employed, so I guess I was destined to run my own business. Wanting complete flexibility meant I needed to have my own programme. However, what inspired me to launch Chika’s was the need to spread my love and West African culture whilst doing good.
I am also working on a new and very exciting project, which incidentally also launches May 2021. A very different and colourful avenue. We are launching CHIKA’S Africa, bringing our snacks to the continent in May 2021 and cannot wait.
What inspired you create your business?
Me time to me means undisturbed time with my kids and husband. I do not have time where I completely alone. But that is okay. They give me joy, and strength. I can also relax with a glass of wine in hand, whilst playing a board game with the family.
What does me time mean for you?
Saturday mornings, a slow, big breakfast and catch up with my children and Husband for company.
What is your most treasured routine?
Chika’s is one of our favourite women led businesses and we are proud to be celebrating this women’s day along with Chika’s food with a giveaway. A chance to win a self care bundle worth £315. You can enter HERE.
Join us Live on Instagram for a live chat with Chika on her entrepreneurial journey and healthy snacking on the 25th of February 2021, 5:30PM (GMT). Don’t miss out, Save the event in your calendar.
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