1. Understand your skin type

Before you can go about choosing a skincare brand, it’s important to understand exactly what your skin needs. While oily skin is generally unfussy when it comes to products, dry skin is often more sensitive. An acne-prone dermis might call for different treatment altogether. It’s also possible to experience different conditions in different areas. So pay careful attention to what your skin is asking for.

2. Look for active ingredients

When deciding which products to use, you should consider those with active ingredients that have been clinically proven to be safe and treat your particular skin concerns. For example, look out for body scrubs that contain alpha-hydroxy acids. These powerful molecules help to slough off dead skin and penetrate deeper layers of the dermis to impart moisture. Moisturisers should be enriched with Vitamin A, E and C. These antioxidants have been proven fight off free radicals that damage your cells. While reducing hyperpigmentation, the appearance of wrinkles, and lessening other signs of ageing. Choose a moisturiser packed with these ingredients for youthful-looking, glowing skin.

3. Consider how the products are made

It’s not essential that you go for all-natural, cruelty-free products that are sustainably produced and packaged. But avoiding preservatives, aromatic agents and many other man-made products can give your skin – and the environment – some great benefits. By knowing the origin of the ingredients in your lotions and potions (as well as the process they went through to get to you), you can make an informed choice that makes you feel as good as you’ll look.